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About Us


TALK TO US: 619-276-8441

About Our Firm

McKenna Financial was started in 1969 when our founder, Bob McKenna, wanted to make a shift from the culture of a major Wall St. firm to a business that was more personal, service-oriented, and independent with regard to investment choices. Bob’s son, James, joined McKenna Financial in 2009 after having worked for Fidelity Investments in New York City. Today, the practice is focused on wealth management. Most of our clients are business owners and professionals who are retired or near retirement.

The ideal client for our practice is someone who needs a combination of asset management, financial planning, and risk management. In their golden years, retirement income planning becomes a major focus. Our clients’ financial lives are sufficiently complex that they benefit from the long-term value of fully integrated wealth management advice.

We found we do our best work for business owners and professionals, either retired or within 5 years of retirement, and with investable assets of at least $500,000. They are likely to be living in San Diego, between the ages of 55 – 75.

Since we cannot be experts in all areas, we collaborate with other professionals in the area. This includes the writing of wills, trusts, and other legal documents (we do not practice law), trust and estate tax planning, business retirement plan planning, and Medicare Supplement planning. If you or someone you know needs those services, please feel free to contact us and we will provide you with a list of professionals we trust.

We appreciate you taking the time to learn about our practice and we look forward to serving your wealth management needs in the future. The moment you have a wealth management question, please call us directly at 619-276-8441.

Our Mission

Our mission is to create and maintain wealth for our clients through personalized and effective long-term asset management. We build relationships based on open communication, appropriate advice, and trust. We assist our clients in setting, maintaining, and pursuing their financial goals through ongoing professional and personal service.

Our Principles

McKenna Financial is based on the principle of educating all our clients on their current situation. An understanding of one’s financial situation, options, and goals is vital for making the right decisions. We work closely with our clients to educate them on their current situation in a manner that is simple and easy to understand.


At McKenna Financial, we believe teamwork is crucial to the success of our clients and our business. In addition to James, Bob, and Jennifer, our team also includes Estate Planning Attorneys, Retirement Plan Specialists, CPAs, Insurance Specialists and Independent Research Analysts. Whatever your needs may be, we have the business relationships necessary for you to meet them.

Bob McKenna

Founder; LPL Wealth Advisor

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James McKenna, CFP®

LPL Wealth Advisor

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Jennifer Ibrahim

Wealth Advising Assistant

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